BBA (Hons) in Digital Marketing at SRMIST Chennai

If you are looking at BBA (Hons) in Digital Marketing, SRMIST Chennai in Chennai runs it as a 4-year, full-time undergraduate course. The intake is 60 seats a year. The total fee on record is ₹3.15 lakh, which works out to about ₹79,000 a year.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

SRMIST Chennai is a other institute, founded in 1985. This page brings together what is on record for this course at SRMIST Chennai — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask SRMIST Chennai for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with SRMIST Chennai before you pay anything.

To be considered for BBA (Hons) in Digital Marketing, you usually need Class 12 in any stream. The minimum marks on record at SRMIST Chennai are: X: 0.0, XII: 60.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check SRMIST Chennai's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to SRMIST Chennai on its website (www.srmist.edu.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The latest placement figures on record (2024) show a placement rate of 95%, an average package of ₹7.5 lakh and a highest package of ₹50 lakh at SRMIST Chennai. These are college-wide figures, not only for this specialisation.

For BBA (Hons) in Digital Marketing specifically, the average salary on record is ₹2.75 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

SRMIST Chennai runs 4 BBA/BBM specialisations in all. Worth comparing before you decide:

• BBA in Data Science
• Bachelor of Business Administration (BBA)
• Bachelor of Business Administration (BBA)

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 4 years on it.
• Can you manage ₹3.15 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does SRMIST Chennai compare with other colleges offering BBA/BBM in and around Chennai?