Ph.D. in Marketing Management at CMR University

Ph.D. in Marketing Management at CMR University in Bangalore, Karnataka is a 3-year doctoral programme.

The course is about consumer behaviour, brand management, sales and digital marketing.

CMR University is a other institute, founded in 2013. This page brings together what is on record for this course at CMR University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most Ph.D programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask CMR University for the current semester-wise plan.

CMR University has not published a fee for Ph.D. in Marketing Management on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

For admission to Ph.D. in Marketing Management, you usually need a master's degree in a related subject.

Admission to this kind of course is usually through UGC NET and a university's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check CMR University's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take UGC NET and a university's own test and keep your scorecard.
3. Apply to CMR University on its website (www.cmr.edu.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Going by the latest placement record (2024) show a placement rate of 90%, an average package of ₹8 lakh and a highest package of ₹25 lakh at CMR University. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

CMR University runs 18 Ph.D specialisations in all. The others you can compare it with:

• Ph.D. in Electronics and Electricals Engineering
• Ph.D. in Languages
• Ph.D. in Architecture
• Ph.D. in Engineering and Technology
• Ph.D. in General Management
• Ph.D. in Computer Science Engineering
• Ph.D. in IT and Communication Engineering
• Ph.D. in Engineering Management
• Ph.D. in Psychology
• Ph.D. in Mechanical Engineering
• Ph.D. in Commerce
• Ph.D. in Law
• Ph.D. in Social Sciences and Humanities
• Ph.D. in Physics
• Ph.D. in Human Resource Management
• Ph.D. in Economics
• Ph.D. in Technology Management

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does CMR University compare with other colleges offering Ph.D in and around Bangalore?