BBA in Digital Marketing at Brainware University

Brainware University, Kolkata, West Bengal, offers BBA in Digital Marketing as a 3-year undergraduate degree. Fees for the full course come to ₹3.37 lakh – ₹4.92 lakh (roughly ₹1.12 lakh a year).

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

Brainware University is a other institute, founded in 2016. This page brings together what is on record for this course at Brainware University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Brainware University for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to BBA/BBM programmes at Brainware University as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Brainware University before you pay anything.

To get into BBA in Digital Marketing, you usually need Class 12 in any stream. The minimum marks on record at Brainware University are: X: 0.0, XII: 55.0, Graduation: 0.0.

Brainware University accepts Joint Entrance Exam Main for its courses. Reserved-category candidates generally get a relaxation in the minimum marks. Check Brainware University's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take Joint Entrance Exam Main and keep your scorecard.
3. Apply to Brainware University on its website (www.brainwareuniversity.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The most recent placement data we hold (2024) show an average package of ₹3.5 lakh and a highest package of ₹12 lakh at Brainware University. 702 students were placed that year. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Brainware University runs 7 BBA/BBM specialisations in all. If this one is not quite right, compare it with:

• Bachelor of Business Administration (BBA Hons.)
• BBA in Hospital Management
• Bachelor of Business Administration (BBA)
• BBA (Hons.) in Digital Marketing
• BBA (Hons.) in Hospital Management
• BBA (Hons.) in Business Analytics

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹3.37 lakh – ₹4.92 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Brainware University compare with other colleges offering BBA/BBM in and around Kolkata?