BBA (Digital Marketing) at Amity University Noida: overview

BBA (Digital Marketing) - Fee Rs 2,19,000 (first semester, Non-Sponsored); Rs 3,28,500 Sponsored. Total shown includes ~5% yearly rise; one-time academic security deposit Rs 20,000. Programme code 101732. Source: Amity University Noida Admission Prospectus 2026.

What you study in BBA (Digital Marketing)

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Amity University Noida for the current semester-wise plan.

BBA (Digital Marketing) fees at Amity University Noida

This is what the course costs, as recorded. Fees are for the whole course unless marked otherwise, and apply to BBA/BBM programmes at Amity University Noida as a group.

FeeAmount
Total course fee₹5.81 lakh – ₹28.05 lakh
Tuition fee₹5.61 lakh – ₹27.85 lakh
Hostel fee₹5.85 lakh – ₹9.75 lakh

35 programmes. Tuition = first-semester Non-Sponsored fee x semesters with ~5% yearly rise (Admission Prospectus 2026); fees rise about 5% a year. One-time academic security deposit Rs 20,000. AC hostel Rs 1,95,000 a year + Rs 15,000 one-time hostel deposit (optional).

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Amity University Noida before you pay anything.

BBA (Digital Marketing) eligibility

Class XII agg. 55%; Sponsored: agg. 50%. 5-week Study Abroad Program at no extra tuition fee

How to get admission to BBA (Digital Marketing) at Amity University Noida

The admission process usually runs like this:

  1. Check that you meet the eligibility above and register for the entrance exam in time.
  2. Take Joint Entrance Exam Main, National Aptitude Test In Architecture and Common Law Admission Test and keep your scorecard.
  3. Apply to Amity University Noida on its website (noida.amity.edu) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
  4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

BBA (Digital Marketing) placements at Amity University Noida

Going by the latest placement record (2025) show a median package of ₹7 lakh and a highest package of ₹75 lakh at Amity University Noida. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Other BBA/BBM specialisations at Amity University Noida

Amity University Noida runs 35 BBA/BBM specialisations in all. The others you can compare it with:

BBA (Digital Marketing) at Amity University Noida: FAQs

What is the fee for BBA (Digital Marketing) at Amity University Noida?

The total fee on record for BBA (Digital Marketing) at Amity University Noida is ₹5.81 lakh – ₹28.05 lakh. Hostel and other charges may be extra.

How long is BBA (Digital Marketing) at Amity University Noida?

BBA (Digital Marketing) at Amity University Noida is a 3-year full-time undergraduate course.

What is the eligibility for BBA (Digital Marketing)?

You usually need Class 12 in any stream. Amity University Noida accepts Joint Entrance Exam Main, National Aptitude Test In Architecture, Common Law Admission Test and Common Universities Entrance Test. Check the college's prospectus for this year's cut-off.

What are the placements like at Amity University Noida?

In 2025, Amity University Noida recorded a highest package of ₹75 lakh. These are college-wide figures.

Which other BBA/BBM specialisations does Amity University Noida offer?

Besides BBA (Digital Marketing), Amity University Noida offers BBA (Marketing & Sales) (Honours/Honours with Research), BBA (Artificial Intelligence), BBA (Banking, Financial Services and Insurance), BBA (International Business Artificial Intelligence) - International, BBA FinTech (Honours/Honours with Research), BBA (Family Business & Entrepreneurship), BBA (Banking, Financial Services and Insurance) (Honours/Honours with Research) and BBA and 26 more.

Is Amity University Noida a government or private college?

Amity University Noida is a private institute, founded in 2005, located in E2 Block, opposite Amity University Gate Number 2 Road, Sector 125, Noida, Uttar Pradesh.