MICA (Mudra Institute of Communications, Ahmedabad), founded in 1991 by A. G. Krishnamurthy, is a residential, autonomous, non‑profit institute located in Ahmedabad, dedicated to leadership in strategic marketing and communication. Over the years, MICA has earned several awards including the IBDA First Prize in creativity at Dubai (2001), a Silver Addy Award (2004) in the US, victories at IIMA’s Chaos marketing event (2006), recognition among Economic Times Best Education Brands (2017), and consecutive wins at the Mahindra War Room finals (2016). MICA holds accreditation and approvals from AICTE, is NAAC-accredited, NBA-accredited, and its PGDM‑C is deemed equivalent to an MBA by the Association of Indian Universities (AIU).
The institute offers flagship residential programmes: a two‑year AICTE‑approved PGDM‑Communications (PGDM‑C) and PGDM, a one‑year Post Graduate Certificate in Crafting Creative Communication (CCC), and a doctoral-level Fellow Programme in Management (FPM‑C) in communication. The MICA campus supports a vibrant student life with modern infrastructure including Wi‑Fi enabled classrooms, computer/media labs, library, auditorium, hostels, cafeteria, sports complex, gym, and accessibility facilities. Scholarships are awarded annually in the range of 25% to 100% of tuition fees, with up to 25–27 scholarships per year across PGP‑1, PGP‑2 and CCC; special Equity Scholarships (INR 5 lakh) by Prof. Bikram Bindra, and Poonam Gyanchandani Memorial Scholarships via RSPL Welfare Foundation are also available.
MICA Ahmedabad Highlights 2027
| Particular | Details |
|---|---|
| College Name | Mudra Institute of Communications, Ahmedabad (MICA) |
| Year of Establishment | 1991 |
| Type of College | Private, Autonomous, Residential |
| Accreditation | AICTE-approved; NBA-accredited; AIU-equated to MBA; NAAC-accredited |
| Recognition & Rankings | NIRF 2024: 32nd in Management; IIRF top 11–32 range |
| Affiliated | Autonomous – not affiliated to any university; its PGDM is AIU-recognized |
| Famous Courses Offered | PGDM‑Communications (flagship), PGDM, Post‑Grad Certificate (CCC), Fellow Programme in Management (FPM) |
| Accepted Entrance Exams | MICAT, CAT, XAT, GMAT |
| Top Recruiters | Google, Amazon, Deloitte, Ogilvy, Flipkart, TATA Group, Unilever, P&G, IBM, Coca‑Cola, L’Oréal, HUL, Accenture, etc. |
| Official Website | https://www.mica.ac.in/ |
MICA Ahmedabad Courses and Fees 2027
MICA Ahmedabad provides specialised courses in communications, creativity, and strategic marketing. The AICTE-approved two-year PGDM and PGDM‑Communications (PGDM‑C) programs are its flagship programs, with specialisations in media management, advertising, brand management, digital communication, and marketing analytics. A doctoral-level program focused on marketing, media, and communication research is the Fellow Programme in Management (FPM-C), while the Crafting Creative Communication (CCC) program is a one-year intensive course intended for aspiring creative professionals. MICAT, GE, and PI rounds must be completed after receiving valid CAT, XAT, or GMAT scores in order to be admitted to PGDM programs. Check below mention courses and other details
| Programme | Specializations | Duration | Eligibility | Total Fees |
|---|---|---|---|---|
| PGDM Communications (PGDM‑C) | Advertising & Brand ManagementDigital Communication ManagementMarketing Analytics/Data Science & Business AnalyticsMedia & Entertainment Management | 2 years | Bachelor's degree (10+2+3), any discipline; must have appeared/cleared CAT/XAT/GMAT + MICAT | INR 28,00,000 |
| PGDM (Post Graduate Diploma in Management) | Same as PGDM‑C | 2 years | Same as PGDM‑C | INR 28,00,000 |
| PG Certificate in Crafting Creative Communication (CCC) | N/A (focused on creative communication) | 1 year | Bachelor’s degree (AIU-recognized) | -/- |
| Fellow Programme in Management (FPM‑C) | Management / Communications / Marketing / Media & Entertainment / Digital Marketing | 2–3+ years (doctoral level) | Master’s degree or equivalent with ≥ 55% in relevant fields | -/- |
MICA Ahmedabad Admission 2027
MICA Ahmedabad admits students to its flagship PGDM and PGDM‑C programs through a three-step process involving CAT, XAT, or GMAT scores, followed by the institute’s own entrance test MICAT and then Group Exercise (GE) and Personal Interview (PI). Applicants must hold a bachelor’s degree in any discipline (10+2+3 system), and final-year students are also eligible. For the CCC program, graduation is required along with MICAT performance. The FPM‑C (doctoral) program requires a master’s degree with at least 55%. Admissions are conducted online via the official website, with applications typically opening in August each year.
How to apply for MICA Ahmedabad?
- Visit the official website: https://www.mica.ac.in.
- Register for MICAT by creating a login ID and filling out the online application form.
- Select Exam Score: Choose CAT/XAT/GMAT as your qualifying exam.
- Pay Application Fee (approx. INR 2100) online via debit/credit card or net banking.
- Upload Documents: Photo, signature, and academic details.
- Submit the application and download the confirmation receipt.
- Appear for MICAT, followed by Group Exercise (GE) and Personal Interview (PI) if shortlisted.
MICA Ahmedabad Placement
MICA Ahmedabad achieved a 100% placement rate in the 2023–24 academic session, with 195 students participating and successfully placed. Students engaged in summer internships from 70+ companies, with top firms converting internships into Pre-Placement Offers (PPOs). The highest salary offered in final placements was INR 40.91 LPA, while the average package stood at INR 19.22 LPA and the median package at INR 18 LPA. For top-performing students, the average packages were INR 27.36 LPA (top 50) and INR 31.74 LPA (top 25). Prominent recruiters included ITC Limited, Accenture, IBM, Amazon, Deloitte, Google, Flipkart, and more, with FMCG emerging as the leading sector.
| Particular | Placement Stats |
|---|---|
| Placement Rate | 100% |
| Students Appeared | 195 |
| Companies Participated (Final) | 70+ |
| Highest Package (Final) | INR 40.91 LPA |
| Average Package | INR 19.22 LPA |
| Median Package | INR 18 LPA |
| Avg. Package – Top 50 Students | INR 27.36 LPA |
| Avg. Package – Top 25 Students | INR 31.74 LPA |
| Sector-wise Dominance | FMCG |
| Prominent Recruiters | ITC, Accenture, IBM, Amazon, Deloitte, Google, Flipkart |
MICA Ahmedabad Facility 2026
MICA Ahmedabad boasts a well-planned residential campus spanning 19 acres on the outskirts of the city. It is equipped with Wi-Fi and was constructed to foster community life, academic growth, and creativity. Modern amenities and environmentally friendly red-brick buildings are combined on campus, including cosy dorms, specialised labs, sports fields, a 24-hour library, media and broadcasting facilities, event and learning spaces, and complete accessibility support. MICA Ahmedabad provided facility are
- Library & Digital Hub: A 24×7 multimedia Knowledge Exchange and Information Centre stocked with vast print resources, journals, and a rich archive of recent advertising campaigns and e‑resources.
- Classrooms & Seminar Halls: Fully air‑conditioned classrooms equipped with modern A/V teaching aids, plus multiple seminar halls and conference rooms for interactive learning.
- Auditorium & Amphitheatre: Air‑conditioned auditorium seating ~400 and an open-air amphitheatre (220+ capacity) for events, cultural programmes, and guest lectures
- Academic Dictionaries and Encyclopedias.
- Media & Computer Labs: Advanced labs including computer labs with 24×7 internet, media labs, graphic/MAC lab, AV centre, and community radio studio (Micavaani)
MICA Ahmedabad FAQs
Ques.What courses does MICA Ahmedabad offer?
Ans. MICA Ahmedabad offers flagship programs such as the two-year PGDM and PGDM‑Communications, a one-year Crafting Creative Communication (CCC) certificate, and a doctoral Fellow Programme in Management (FPM‑C).
What is the eligibility criteria for admission at MICA Ahmedabad?
To apply to MICA Ahmedabad for PGDM or PGDM-C, candidates must have a bachelor’s degree from a recognized university (10+2+3 system). Final-year students can also apply, subject to completing graduation before the academic session begins.
What entrance exams are accepted by MICA Ahmedabad?
MICA Ahmedabad accepts CAT, XAT, or GMAT scores alongside its own entrance test, MICAT, for admissions into its flagship PGDM programs.
How can I apply for admission to MICA Ahmedabad?
Applications to MICA Ahmedabad are submitted online through the official website. Candidates must register for MICAT, pay the application fee, and submit necessary documents before deadlines.
Does MICA Ahmedabad conduct its own entrance test?
Yes, MICA Ahmedabad conducts the MICAT exam, which tests aptitude, creativity, and communication skills for shortlisted candidates.
What is the admission process at MICA Ahmedabad?
The admission process at MICA Ahmedabad includes shortlisting based on CAT/XAT/GMAT scores, the MICAT test, followed by Group Exercise and Personal Interview rounds.