The syllabus of the UG and the PG programs at Institute of Marketing Management Delhi are focused on practical skills in business and the theory is combined with the real world using case studies and projects. The BBM/BMS curriculum develops the background of learning in management, economics and marketing during the third year. PGDM possesses two-year AICTE-approved advanced dual specialization in such fields as finance, HR, and analytics. The two programs have electives, industry readiness certifications, as well as internships.
Institute of Marketing Management Delhi Syllabus Overview
Institute of Marketing Management Delhi syllabus is structured to inculcate managerial skills during the semesters through core and elective courses, as well as, skill-based courses. In the case of UG BBM/BMS, it touches upon the fundamentals such as accounting and marketing, whereas at the level of PGDM, it penetrates more deeply and covers such aspects of management as strategy and analytics. The focus on practical learning, such as group projects and industry visits, makes the students ready to work in dynamic careers. The accumulated credits make the progress balanced by using the exams, presentations, and vivas.
Institute of Marketing Management Delhi BBM/BMS Syllabus
The BBA/BMS curriculum of Institute of Marketing Management Delhi takes three years with emphasis laid on the fundamentals of business to produce future managers. The first year is focused on fundamental principles of accounting and economics; second year expands the competence in marketing and human resources; third year is focused on strategy, entrepreneurs, and electives. Practical elements such as internships, projects, make sure that they are holistically developed. The curriculum is business-oriented and industry-needed, including the basics of digital marketing and analytics as a competitive advantage.
| Semester/Year | Core Subjects | Electives/Skills |
|---|---|---|
| Year 1 | Financial Accounting, Business Statistics, Microeconomics, Organisational Behaviour, Marketing Management | Business Communication, Computer Applications |
| Year 2 | Macro Economics, Human Resource Management, Business Law, Financial Management | Research Methodology, Service Sector Management |
| Year 3 | Strategic Management, Entrepreneurship, Operations Management, Project Work | Digital Marketing, Retail Management, Risk Management |
Institute of Marketing Management Delhi PGDM Syllabus
Institute of marketing management delhi PGDM syllabus is a two year AICTE accredited program with two specializations, with just the basics of management during first year followed by specialization in form of electives in the second year. It incorporates the current technology such as Python in analytics and metaverse simulations. Majoring in ethical leadership, global business and innovation equips students with top positions. AI and supply chain certifications make people more employable.
| Semester/Year | Core Subjects | Specializations/Electives |
|---|---|---|
| Year 1 (Sem 1-2) | Managerial Economics, Financial Accounting, Marketing Management, Organisational Behaviour, Quantitative Techniques, Business Research Methods | Operations Management, HR Management, Business Analytics |
| Year 2 (Sem 3-4) | Strategic Management, International Business, Innovation & Entrepreneurship, Project Management | Marketing Specialisation (Brand Management, Digital Marketing), Finance (Investment Analysis, Corporate Finance), HR (Talent Management, Labour Laws) |
Institute of Marketing Management Delhi FAQs
What are the core subjects in BBM/BMS year one at Institute of Marketing Management Delhi?
How does the PGDM syllabus incorporate technology at Institute of Marketing Management Delhi?
Are internships part of the syllabus at Institute of Marketing Management Delhi?
What electives are available in PGDM at Institute of Marketing Management Delhi?
How is the BBM/BMS syllabus structured at Institute of Marketing Management Delhi?
Does PGDM include global business in its syllabus at Institute of Marketing Management Delhi?
What skill courses are in the syllabus at Institute of Marketing Management Delhi?
How many specializations in PGDM syllabus at Institute of Marketing Management Delhi?
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