BBA in Digital Business and Marketing at Indira Institute of Management

BBA in Digital Business and Marketing at Indira Institute of Management in Pune, Maharashtra is a 3-year undergraduate programme. Each year's batch has 80 seats. The total fee on record is ₹1.8 lakh, which works out to about ₹60,000 a year.

The course is about consumer behaviour, brand management, sales and digital marketing.

Indira Institute of Management is a private institute, founded in 1994. This page brings together what is on record for this course at Indira Institute of Management — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Indira Institute of Management for the current semester-wise plan.

This is what the course costs, as recorded. Fees are for the whole course unless marked otherwise, and apply to BBA/BBM programmes at Indira Institute of Management as a group.

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Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Indira Institute of Management before you pay anything.

For admission to BBA in Digital Business and Marketing, you usually need Class 12 in any stream. The minimum marks on record at Indira Institute of Management are: X: 0.0, XII: 40.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Indira Institute of Management's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Indira Institute of Management on its website (www.indiraiimp.edu.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Indira Institute of Management runs 5 BBA/BBM specialisations in all. The others you can compare it with:

• BBA in Mass Media Management
• BBA in Healthcare and Hospital Management
• BBA in Banking and Financial Services
• BBA in Consumer Marketing

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹1.8 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Indira Institute of Management compare with other colleges offering BBA/BBM in and around Pune?