BBA in Consumer Marketing at Indira Institute of Management: overview
Indira Institute of Management, Pune, Maharashtra, offers BBA in Consumer Marketing as a 3-year undergraduate degree. The total fee on record is ₹1.8 lakh, which works out to about ₹60,000 a year.
Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.
Indira Institute of Management is a private institute, founded in 1994. This page brings together what is on record for this course at Indira Institute of Management — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.
What you study in BBA in Consumer Marketing
Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.
Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.
The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Indira Institute of Management for the current semester-wise plan.
BBA in Consumer Marketing fees at Indira Institute of Management
The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to BBA/BBM programmes at Indira Institute of Management as a group.
| Fee | Amount |
|---|---|
| Total course fee | ₹1.8 lakh |
| Tuition fee | ₹1.8 lakh |
| Approximate cost per year | ₹60,000 |
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Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Indira Institute of Management before you pay anything.
BBA in Consumer Marketing eligibility
To get into BBA in Consumer Marketing, you usually need Class 12 in any stream. The minimum marks on record at Indira Institute of Management are: X: 0.0, XII: 40.0, Graduation: 0.0.
Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Indira Institute of Management's prospectus for the exact cut-off this year.
How to get admission to BBA in Consumer Marketing at Indira Institute of Management
In most years, admission follows these steps:
- Check that you meet the eligibility above and register for the entrance exam in time.
- Take CUET, IPMAT and a college's own test and keep your scorecard.
- Apply to Indira Institute of Management on its website (www.indiraiimp.edu.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
- Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.
Other BBA/BBM specialisations at Indira Institute of Management
Indira Institute of Management runs 5 BBA/BBM specialisations in all. If this one is not quite right, compare it with:
Is BBA in Consumer Marketing at Indira Institute of Management right for you?
Ask yourself — and the college — these questions first:
- Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
- Can you manage ₹1.8 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
- What do recent graduates of this course actually go on to do?
- How does Indira Institute of Management compare with other colleges offering BBA/BBM in and around Pune?
BBA in Consumer Marketing at Indira Institute of Management: FAQs
What is the fee for BBA in Consumer Marketing at Indira Institute of Management?
The total fee on record for BBA in Consumer Marketing at Indira Institute of Management - IIMP is ₹1.8 lakh, about ₹60,000 a year. Hostel and other charges may be extra.
How long is BBA in Consumer Marketing at Indira Institute of Management?
BBA in Consumer Marketing at Indira Institute of Management - IIMP is a 3-year full-time undergraduate course.
What is the eligibility for BBA in Consumer Marketing?
You usually need Class 12 in any stream. Admission is usually through CUET, IPMAT and a college's own test. Check the college's prospectus for this year's cut-off.
Which other BBA/BBM specialisations does Indira Institute of Management offer?
Besides BBA in Consumer Marketing, Indira Institute of Management offers BBA in Mass Media Management, BBA in Digital Business and Marketing, BBA in Healthcare and Hospital Management and BBA in Banking and Financial Services.
Is Indira Institute of Management a government or private college?
Indira Institute of Management - IIMP is a private institute, founded in 1994, located in Pune, Maharashtra.