PGDM – Marketing at Asia-Pacific Institute of Management: overview

Asia-Pacific Institute of Management, 3 & 4, GD Birla Marg, Institutional Area, Jasola Vihar, New Delhi, offers PGDM – Marketing as a 2-year postgraduate degree.

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

Asia-Pacific Institute of Management is a private institute, founded in 1996. This page brings together what is on record for this course at Asia-Pacific Institute of Management — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

What you study in PGDM – Marketing

Most PGDM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Asia-Pacific Institute of Management for the current semester-wise plan.

PGDM – Marketing fees at Asia-Pacific Institute of Management

Asia-Pacific Institute of Management has not published a fee for PGDM – Marketing on our record yet. When you ask, ask for the total across all 2 years — not just the first-year figure — and whether hostel and exam fees are included.

PGDM – Marketing eligibility

To get into PGDM – Marketing, you usually need a bachelor's degree in any subject, usually with around 50% marks.

Admission to this kind of course is usually through CAT, MAT, XAT and CMAT. Reserved-category candidates generally get a relaxation in the minimum marks. Check Asia-Pacific Institute of Management's prospectus for the exact cut-off this year.

How to get admission to PGDM – Marketing at Asia-Pacific Institute of Management

In most years, admission follows these steps:

  1. Check that you meet the eligibility above and register for the entrance exam in time.
  2. Take CAT, MAT and XAT and keep your scorecard.
  3. Apply to Asia-Pacific Institute of Management on its website (www.asiapacific.edu) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
  4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

PGDM – Marketing placements at Asia-Pacific Institute of Management

The most recent placement data we hold (2023) show an average package of ₹8.11 lakh and a highest package of ₹22 lakh at Asia-Pacific Institute of Management. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Other PGDM specialisations at Asia-Pacific Institute of Management

Asia-Pacific Institute of Management runs 4 PGDM specialisations in all. If this one is not quite right, compare it with:

Is PGDM – Marketing at Asia-Pacific Institute of Management right for you?

Ask yourself — and the college — these questions first:

  • Are you genuinely interested in consumer behaviour? You will spend 2 years on it.
  • What will the full course cost, including hostel and living costs?
  • Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
  • How does Asia-Pacific Institute of Management compare with other colleges offering PGDM in and around 3 & 4?

PGDM – Marketing at Asia-Pacific Institute of Management: FAQs

How long is PGDM – Marketing at Asia-Pacific Institute of Management?

PGDM – Marketing at Asia-Pacific Institute of Management is a 2-year full-time postgraduate course.

What is the eligibility for PGDM – Marketing?

You usually need a bachelor's degree in any subject, usually with around 50% marks. Admission is usually through CAT, MAT, XAT and CMAT. Check the college's prospectus for this year's cut-off.

What are the placements like at Asia-Pacific Institute of Management?

In 2023, Asia-Pacific Institute of Management recorded an average package of ₹8.11 lakh and a highest package of ₹22 lakh. These are college-wide figures.

Which other PGDM specialisations does Asia-Pacific Institute of Management offer?

Besides PGDM – Marketing, Asia-Pacific Institute of Management offers PGDM General, PGDM – Banking & Financial Services and PGDM – Big Data Analytics.

Is Asia-Pacific Institute of Management a government or private college?

Asia-Pacific Institute of Management is a private institute, founded in 1996, located in 3 & 4, GD Birla Marg, Institutional Area, Jasola Vihar, New Delhi.