Advanced Diploma in Digital Marketing (ADDM) at World Media Academy

If you are looking at Advanced Diploma in Digital Marketing (ADDM), World Media Academy runs it as a 6-month, full-time diploma course. The total fee on record is ₹45,000, which works out to about ₹8,000 a year.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

World Media Academy is a other institute, founded in 2014. This page brings together what is on record for this course at World Media Academy — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most UGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask World Media Academy for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise, and apply to UGD programmes at World Media Academy as a group.

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Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with World Media Academy before you pay anything.

To be considered for Advanced Diploma in Digital Marketing (ADDM), you usually need Class 10 (or Class 12, for some diplomas).

Admission to this kind of course is usually through state polytechnic entrance exams. Reserved-category candidates generally get a relaxation in the minimum marks. Check World Media Academy's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take state polytechnic entrance exams and keep your scorecard.
3. Apply to World Media Academy or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

World Media Academy runs 2 UGD specialisations in all. Worth comparing before you decide:

• Diploma in E-Commerce and Digital Marketing

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 6 months on it.
• Can you manage ₹45,000 over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does World Media Academy compare with other colleges offering UGD?