Discontinued (March 2024) B.A. (Hons.) in Business Administration (Digital Marketing) at Vedatya

If you are looking at Discontinued (March 2024) B.A. (Hons.) in Business Administration (Digital Marketing), Vedatya in Gurgaon runs it as a 4-year, full-time undergraduate course. The total fee on record is ₹7.1 lakh, which works out to about ₹1.78 lakh a year.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

Vedatya is a private institute, founded in 2000. This page brings together what is on record for this course at Vedatya — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BA programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Vedatya for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise, and apply to BA programmes at Vedatya as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Vedatya before you pay anything.

To be considered for Discontinued (March 2024) B.A. (Hons.) in Business Administration (Digital Marketing), you usually need Class 12 from a recognised board. The minimum marks on record at Vedatya are: X: 0.0, XII: 50.0, Graduation: 0.0.

Admission to this kind of course is usually on merit in the qualifying exam. Reserved-category candidates generally get a relaxation in the minimum marks. Check Vedatya's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above.
2. Keep your qualifying-exam marksheet ready; seats are filled on merit.
3. Apply to Vedatya on its website (www.vedatya.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The latest placement figures on record (2021) show a placement rate of 70% (in InterContinental Hotels Group); 90% (revenue management roles), an average package of ₹2.7 lakh and a highest package of ₹3.36 lakh at Vedatya. 800 students were placed that year. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Vedatya runs 6 BA specialisations in all. Worth comparing before you decide:

• Discontinued (March 2024) B.A. (Hons) in Luxury Management
• BA in International Culinary Arts- Advanced
• Discontinued (March 2024) B.A. (Hons.) in Business Administration (Data Analytics)
• BA in International Culinary Arts
• Discontinued (March 2024) B.A. (Hons.) in Business Administration (Event Management)

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 4 years on it.
• Can you manage ₹7.1 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Vedatya compare with other colleges offering BA in and around Gurgaon?