BBA in Marketing Management at UPES Online

If you are looking at BBA in Marketing Management, UPES Online runs it as a 36-month, full-time undergraduate course. The total fee on record is ₹1.5 lakh, which works out to about ₹4,000 a year.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

UPES Online is a private institute, founded in 2007. This page brings together what is on record for this course at UPES Online — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask UPES Online for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with UPES Online before you pay anything.

To be considered for BBA in Marketing Management, you usually need Class 12 in any stream.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check UPES Online's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to UPES Online or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

UPES Online runs 5 BBA/BBM specialisations in all. Worth comparing before you decide:

• BBA in Operations Management
• BBA in Financial Management
• BBA in Human Resource Management
• BBA in Aviation Operations

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 36 months on it.
• Can you manage ₹1.5 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does UPES Online compare with other colleges offering BBA/BBM?