Master in Advertising, Design and Digital Communication at Techno India University

If you are looking at Master in Advertising, Design and Digital Communication, Techno India University in Kolkata runs it as a 18-month, full-time postgraduate course. The intake is 30 seats a year. The total fee on record is ₹7 lakh, which works out to about ₹39,000 a year.

At its core, the programme covers design thinking, drawing, materials and digital tools, built around a portfolio of studio projects.

Techno India University is a other institute, founded in 2012. This page brings together what is on record for this course at Techno India University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means design thinking, drawing, materials and digital tools, built around a portfolio of studio projects. Typical first jobs: designer roles in product, fashion, communication or UX.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Techno India University for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Techno India University before you pay anything.

To be considered for Master in Advertising, Design and Digital Communication, you usually need Class 12 in any stream.

Admission to this kind of course is usually through UCEED, NID DAT and NIFT. Reserved-category candidates generally get a relaxation in the minimum marks. Check Techno India University's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take UCEED, NID DAT and NIFT and keep your scorecard.
3. Apply to Techno India University on its website (www.technoindiauniversity.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The latest placement figures on record (2024) show a placement rate of 80% and a highest package of ₹20 lakh at Techno India University. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Before you decide, it helps to be clear on these:

• Are you genuinely interested in design thinking? You will spend 18 months on it.
• Can you manage ₹7 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Techno India University compare with other colleges offering PGD in and around Kolkata?