BBA in Marketing at Sunstone

BBA in Marketing at Sunstone is a 3-year undergraduate programme. Fees for the full course come to ₹2.05 lakh (roughly ₹68,000 a year).

The course is about consumer behaviour, brand management, sales and digital marketing.

Sunstone is a other institute. This page brings together what is on record for this course at Sunstone — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Sunstone for the current semester-wise plan.

This is what the course costs, as recorded. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Sunstone before you pay anything.

For admission to BBA in Marketing, you usually need Class 12 in any stream. The minimum marks on record at Sunstone are: X: 0.0, XII: 50.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Sunstone's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Sunstone or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Sunstone runs 14 BBA/BBM specialisations in all. The others you can compare it with:

• BBA in Logistics and Supply Chain Management
• BBA in Tourism and Hospitality Management
• BBA in Human Resource and Talent Analytics
• BBA in Finance
• BBA in IT and Business Analytics
• BBA in Retail Management
• BBA in Stock Management Trading and Trading Investment
• BBA in Operations
• BBA in Entrepreneurship
• BBA in Mass Media Management
• BBA in Design Thinking
• BBA in Advertising and Branding
• BBA in Digital Marketing

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹2.05 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Sunstone compare with other colleges offering BBA/BBM?