BBA in Digital and Social Media Marketing at RNB Global University

BBA in Digital and Social Media Marketing at RNB Global University in Bikaner, Rajasthan is a 3-year undergraduate programme. The total fee on record is ₹1.65 lakh, which works out to about ₹55,000 a year.

The course is about consumer behaviour, brand management, sales and digital marketing.

RNB Global University is a other institute, founded in 2015. This page brings together what is on record for this course at RNB Global University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask RNB Global University for the current semester-wise plan.

This is what the course costs, as recorded. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with RNB Global University before you pay anything.

For admission to BBA in Digital and Social Media Marketing, you usually need Class 12 in any stream.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check RNB Global University's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to RNB Global University on its website (www.rnbglobal.edu.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

RNB Global University runs 6 BBA/BBM specialisations in all. The others you can compare it with:

• BBA in Finance
• BBA in Foreign Trade
• BBA in Marketing
• BBA in Human Resource Management
• Bachelor of Business Administration (BBA)

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹1.65 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does RNB Global University compare with other colleges offering BBA/BBM in and around Bikaner?