B.Com. in Retail Marketing at PSGCAS

PSGCAS, Coimbatore, Tamil Nadu, offers B.Com. in Retail Marketing as a 3-year undergraduate degree. The total fee on record is ₹30,000 – ₹2.7 lakh, which works out to about ₹10,000 a year.

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

PSGCAS is a public/government institute, founded in 1947. This page brings together what is on record for this course at PSGCAS — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most B.Com programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask PSGCAS for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to B.Com programmes at PSGCAS as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with PSGCAS before you pay anything.

To get into B.Com. in Retail Marketing, you usually need Class 12, usually with Commerce (many colleges take any stream).

Admission to this kind of course is usually through CUET and merit. Reserved-category candidates generally get a relaxation in the minimum marks. Check PSGCAS's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET and merit and keep your scorecard.
3. Apply to PSGCAS on its website (www.psgcas.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The most recent placement data we hold (2024) show an average package of ₹3.83 lakh and a median package of ₹3.5 lakh at PSGCAS. These are college-wide figures, not only for this specialisation.

For B.Com. in Retail Marketing specifically, the average salary on record is ₹3.6 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

PSGCAS runs 15 B.Com specialisations in all. If this one is not quite right, compare it with:

• B.Com. in E-Commerce
• B.Com. in Cost and Management Accounting
• B.Com. in Corporate Secretaryship
• B.Com. in Foreign Trade
• B.Com. in Financial System
• B.Com. in Accounting and Finance
• B.Com. in Corporate Secretaryship
• B.Com. in Computer Application
• B.Com. in Business Analytics
• B.Com. in Professional Accounting
• Bachelor of Commerce (B.Com.)
• Bachelor of Commerce (B.Com.)
• B.Com. in Banking and Insurance
• B.Com. in Business Process Services

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹30,000 – ₹2.7 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does PSGCAS compare with other colleges offering B.Com in and around Coimbatore?