Diploma in Marketing, Advertising and Public Relations at Polytechnic for Women

If you are looking at Diploma in Marketing, Advertising and Public Relations, Polytechnic for Women runs it as a 1-3 year, full-time diploma course. Fees for the full course come to ₹9,000 – ₹1.08 lakh.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

Polytechnic for Women is a other institute, founded in 1979. This page brings together what is on record for this course at Polytechnic for Women — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most UGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Polytechnic for Women for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise, and apply to UGD programmes at Polytechnic for Women as a group.

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Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Polytechnic for Women before you pay anything.

To be considered for Diploma in Marketing, Advertising and Public Relations, you usually need Class 10 (or Class 12, for some diplomas).

Admission to this kind of course is usually through state polytechnic entrance exams. Reserved-category candidates generally get a relaxation in the minimum marks. Check Polytechnic for Women's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take state polytechnic entrance exams and keep your scorecard.
3. Apply to Polytechnic for Women or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Polytechnic for Women runs 25 UGD specialisations in all. Worth comparing before you decide:

• Diploma in Interior Design and Display (3 years)
• Modern Office Management / Secretarial Practice (Diploma Course Professional)
• Diploma in Commercial Art/Graphic Design
• Diploma in Fashion Design and Merchandising (3 years)
• Diploma in Textile Design and Textile Printing (1 year)
• Diploma in Journalism and Mass Communication
• Diploma in Early Childhood Education
• Diploma in Fashion Design and Merchandising (1 year)
• Diploma in Commercial Art/Graphic Design
• Diploma in Marketing, Advertising and Public Relations
• Diploma in Fashion Design and Merchandising (2 years)
• Diploma in Interior Design and Display (1 year)
• Diploma in Jewellery Design
• Modern Office Management / Secretarial Practice (Diploma Course for Graduates)
• Diploma in Textile Designing and Textile Printing (2 years)
• Diploma in Interior Design and Display (2 years)
• Diploma in Textile Design and Textile Printing (3 years)
• Diploma in Commercial Art/Graphic Design
• Two Year Diploma in Tourism and Ticketing
• Advance Diploma Fashion Design
• Diploma in Tourism and Ticketing
• Three Year Diploma in Tourism and Ticketing
• Diploma in Journalism and Mass Communication
• Diploma in Journalism and Mass Communication

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 1-3 years on it.
• Can you manage ₹9,000 – ₹1.08 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Polytechnic for Women compare with other colleges offering UGD?