BBA in Digital Marketing at Pillai College of Arts, Commerce and Science

If you are looking at BBA in Digital Marketing, Pillai College of Arts, Commerce and Science in Navi Mumbai runs it as a 3-year, full-time undergraduate course.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

Pillai College of Arts, Commerce and Science is a private institute, founded in 1998. This page brings together what is on record for this course at Pillai College of Arts, Commerce and Science — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Pillai College of Arts, Commerce and Science for the current semester-wise plan.

Pillai College of Arts, Commerce and Science has not published a fee for BBA in Digital Marketing on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

To be considered for BBA in Digital Marketing, you usually need Class 12 in any stream.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Pillai College of Arts, Commerce and Science's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Pillai College of Arts, Commerce and Science on its website (pcacs.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Pillai College of Arts, Commerce and Science runs 2 BBA/BBM specialisations in all. Worth comparing before you decide:

• Bachelor of Business Administration

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• What do recent graduates of this course actually go on to do?
• How does Pillai College of Arts, Commerce and Science compare with other colleges offering BBA/BBM in and around Navi Mumbai?