Bachelor of Business Administration (BBA) at Periyar University

Bachelor of Business Administration (BBA) at Periyar University in Salem, Tamil Nadu is a 3-year undergraduate programme.

The course is about how organisations run: accounting, marketing, finance, human resources, operations and business communication, usually with case studies and an internship.

Periyar University is a other institute, founded in 1997. This page brings together what is on record for this course at Periyar University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means how organisations run: accounting, marketing, finance, human resources, operations and business communication, usually with case studies and an internship. Typical first jobs: management trainee, business development, sales, marketing or operations roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Periyar University for the current semester-wise plan.

Periyar University has not published a fee for Bachelor of Business Administration (BBA) on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

For admission to Bachelor of Business Administration (BBA), you usually need Class 12 in any stream.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Periyar University's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Periyar University on its website (www.periyaruniversity.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Going by the latest placement record (2022) show a median package of ₹3.5 lakh at Periyar University. 153 of 118 students were placed that year. These are college-wide figures, not only for this specialisation.

For Bachelor of Business Administration (BBA) specifically, the average salary on record is ₹1.57 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

A few questions worth answering before you apply:

• Are you genuinely interested in how organisations run? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Periyar University compare with other colleges offering BBA/BBM in and around Salem?