B.Com. (Hons.) in Advertising and Marketing Management at Patna University

B.Com. (Hons.) in Advertising and Marketing Management at Patna University in Patna, Bihar is a 3-year undergraduate programme.

The course is about consumer behaviour, brand management, sales and digital marketing.

Patna University is a other institute, founded in 1917. This page brings together what is on record for this course at Patna University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most B.Com programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Patna University for the current semester-wise plan.

Patna University has not published a fee for B.Com. (Hons.) in Advertising and Marketing Management on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

For admission to B.Com. (Hons.) in Advertising and Marketing Management, you usually need Class 12, usually with Commerce (many colleges take any stream).

Admission to this kind of course is usually through CUET and merit. Reserved-category candidates generally get a relaxation in the minimum marks. Check Patna University's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET and merit and keep your scorecard.
3. Apply to Patna University on its website (pup.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Going by the latest placement record (2023) show a median package of ₹3.6 lakh at Patna University. 120 of 6,000 students were placed that year. These are college-wide figures, not only for this specialisation.

For B.Com. (Hons.) in Advertising and Marketing Management specifically, the average salary on record is ₹3.5 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Patna University runs 3 B.Com specialisations in all. The others you can compare it with:

• Bachelor of Commerce (B.Com. Hons.)
• B.Com. (Hons.)

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Patna University compare with other colleges offering B.Com in and around Patna?