Post Graduate Diploma in Marketing Communication Management (PGDMCM) at National Institute of Advertising

Post Graduate Diploma in Marketing Communication Management (PGDMCM) at National Institute of Advertising is a 15-month postgraduate programme.

The course is about consumer behaviour, brand management, sales and digital marketing.

National Institute of Advertising is a private institute. This page brings together what is on record for this course at National Institute of Advertising — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask National Institute of Advertising for the current semester-wise plan.

National Institute of Advertising has not published a fee for Post Graduate Diploma in Marketing Communication Management (PGDMCM) on our record yet. When you ask, ask for the total across all 15 years — not just the first-year figure — and whether hostel and exam fees are included.

For admission to Post Graduate Diploma in Marketing Communication Management (PGDMCM), you usually need a bachelor's degree in any subject, usually with around 50% marks.

Admission to this kind of course is usually through CAT, MAT, XAT and CMAT. Reserved-category candidates generally get a relaxation in the minimum marks. Check National Institute of Advertising's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CAT, MAT and XAT and keep your scorecard.
3. Apply to National Institute of Advertising or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

National Institute of Advertising runs 2 PGD specialisations in all. The others you can compare it with:

• Post Graduate Diploma in Advertising and Public Relations (PGDAPR)

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 15 months on it.
• What will the full course cost, including hostel and living costs?
• What do recent graduates of this course actually go on to do?
• How does National Institute of Advertising compare with other colleges offering PGD?