BBA in Digital Marketing in association with Upgrad at Manav Rachna International Institute of Research & Studies

BBA in Digital Marketing in association with Upgrad at Manav Rachna International Institute of Research & Studies in Faridabad, Haryana is a 3-year undergraduate programme. Each year's batch has 60 seats. Fees for the full course come to ₹3.9 lakh (roughly ₹1.3 lakh a year).

The course is about consumer behaviour, brand management, sales and digital marketing.

Manav Rachna International Institute of Research & Studies is a other institute, founded in 1997. This page brings together what is on record for this course at Manav Rachna International Institute of Research & Studies — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Manav Rachna International Institute of Research & Studies for the current semester-wise plan.

This is what the course costs, as recorded. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Manav Rachna International Institute of Research & Studies before you pay anything.

For admission to BBA in Digital Marketing in association with Upgrad, you usually need Class 12 in any stream. The minimum marks on record at Manav Rachna International Institute of Research & Studies are: X: 0.0, XII: 50.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Manav Rachna International Institute of Research & Studies's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Manav Rachna International Institute of Research & Studies on its website (manavrachna.edu.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Going by the latest placement record (2023) show a highest package of ₹54 lakh at Manav Rachna International Institute of Research & Studies. These are college-wide figures, not only for this specialisation.

For BBA in Digital Marketing in association with Upgrad specifically, the average salary on record is ₹2.88 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Manav Rachna International Institute of Research & Studies runs 10 BBA/BBM specialisations in all. The others you can compare it with:

• Bachelor of Business Administration (BBA)- Global (IBM)
• BBA in Global International Business with AIS
• BBA in Banking and Financial Markets
• Bachelor of Business Administration (BBA)
• BCA in Cyber Security in association with Microsoft
• BBA in Retail and Sales Management in association with Retailers Associations Skill Council of India (RASCI) + Spencers under Degree Apprenticeship Programme
• BBA in Business Intelligence and Analytics in association with Knowledge Partners
• BBA in Retail and Sales Management
• BBA in Insurance and Risk Management

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹3.9 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Manav Rachna International Institute of Research & Studies compare with other colleges offering BBA/BBM in and around Faridabad?