PG Diploma in Digital Marketing at UILMS

If you are looking at PG Diploma in Digital Marketing, UILMS runs it as a 1-year, full-time postgraduate course. The intake is 30 seats a year. Fees for the full course come to ₹30,000 (roughly ₹30,000 a year).

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

UILMS is a public/government institute, founded in 2000. This page brings together what is on record for this course at UILMS — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask UILMS for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise, and apply to PGD programmes at UILMS as a group.

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Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with UILMS before you pay anything.

To be considered for PG Diploma in Digital Marketing, you usually need a bachelor's degree in a related subject. The minimum marks on record at UILMS are: X: 0.0, XII: 0.0, Graduation: 45.0.

Admission to this kind of course is usually on merit in the qualifying exam. Reserved-category candidates generally get a relaxation in the minimum marks. Check UILMS's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above.
2. Keep your qualifying-exam marksheet ready; seats are filled on merit.
3. Apply to UILMS or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

UILMS runs 5 PGD specialisations in all. Worth comparing before you decide:

• PG Diploma in Labour Law and Social Welfare
• PG Diploma in Business Analytics
• PG Diploma in Cyber Law
• PG Diploma in Business Process Outsourcing

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 1 year on it.
• Can you manage ₹30,000 over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does UILMS compare with other colleges offering PGD?