Executive Diploma in Marketing Management at LIBA Chennai

LIBA Chennai, Chennai, Tamil Nadu, offers Executive Diploma in Marketing Management as a 1-year diploma degree. The total fee on record is ₹78,000 – ₹1.72 lakh, which works out to about ₹78,000 a year.

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

LIBA Chennai is a private institute, founded in 1979. This page brings together what is on record for this course at LIBA Chennai — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask LIBA Chennai for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to PGD programmes at LIBA Chennai as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with LIBA Chennai before you pay anything.

To get into Executive Diploma in Marketing Management, you usually need Class 10 (or Class 12, for some diplomas). The minimum marks on record at LIBA Chennai are: X: 0.0, XII: 0.0, Graduation: 50.0.

Admission to this kind of course is usually through state polytechnic entrance exams. Reserved-category candidates generally get a relaxation in the minimum marks. Check LIBA Chennai's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take state polytechnic entrance exams and keep your scorecard.
3. Apply to LIBA Chennai on its website (liba.edu) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The most recent placement data we hold (2024) show a placement rate of 100%, an average package of ₹11.2 lakh, a median package of ₹11 lakh and a highest package of ₹21 lakh at LIBA Chennai. 12 students were placed that year. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

LIBA Chennai runs 10 PGD specialisations in all. If this one is not quite right, compare it with:

• Executive Diploma in Human Resource Management
• Executive Diploma in Financial Management
• Executive Diploma in Media and Entertainment Management
• Executive Diploma in Business Analytics
• Executive Diploma in Investment Analysis and Portfolio Management
• Discontinue (Apr-24) Diploma in Applied Data Science
• Executive Diploma in HealthCare Management
• Executive Diploma in Logistics and Supply Chain Management
• Executive Diploma in International Business Management

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 1 year on it.
• Can you manage ₹78,000 – ₹1.72 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does LIBA Chennai compare with other colleges offering PGD in and around Chennai?