PG Diploma in Digital Marketing (PGDDM) at Longowal Group of Colleges

Longowal Group of Colleges, Chandigarh, Punjab, offers PG Diploma in Digital Marketing (PGDDM) as a 1-year postgraduate degree. Fees for the full course come to ₹25,000 (roughly ₹25,000 a year).

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

Longowal Group of Colleges is a private institute, founded in 1986. This page brings together what is on record for this course at Longowal Group of Colleges — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Longowal Group of Colleges for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to PGD programmes at Longowal Group of Colleges as a group.

2000

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Longowal Group of Colleges before you pay anything.

To get into PG Diploma in Digital Marketing (PGDDM), you usually need a bachelor's degree in a related subject.

Admission to this kind of course is usually on merit in the qualifying exam. Reserved-category candidates generally get a relaxation in the minimum marks. Check Longowal Group of Colleges's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above.
2. Keep your qualifying-exam marksheet ready; seats are filled on merit.
3. Apply to Longowal Group of Colleges or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 1 year on it.
• Can you manage ₹25,000 over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Longowal Group of Colleges compare with other colleges offering PGD in and around Chandigarh?