Bachelor of Business in Marketing at Keystone Global

Bachelor of Business in Marketing at Keystone Global is a 3-year undergraduate programme in the Bachelor of Business Administration family. Each year's batch has 4 seats.

The course is about consumer behaviour, brand management, sales and digital marketing.

Keystone Global is a other institute. This page brings together what is on record for this course at Keystone Global — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Keystone Global for the current semester-wise plan.

Keystone Global has not published a fee for Bachelor of Business in Marketing on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

For admission to Bachelor of Business in Marketing, you usually need Class 12 in any stream.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Keystone Global's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Keystone Global or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Keystone Global runs 5 BBA/BBM specialisations in all. The others you can compare it with:

• Bachelor of Business in Entrepreneurship
• Bachelor of Business in Event Management
• Bachelor of Business
• Bachelor of Business in Sports Management

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• What do recent graduates of this course actually go on to do?
• How does Keystone Global compare with other colleges offering BBA/BBM?