B.Com. (Major in Retail Marketing) at JSPM University

If you are looking at B.Com. (Major in Retail Marketing), JSPM University runs it as a 3-year, full-time undergraduate course.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

JSPM University is a other institute, founded in 2023. This page brings together what is on record for this course at JSPM University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most B.Com programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask JSPM University for the current semester-wise plan.

JSPM University has not published a fee for B.Com. (Major in Retail Marketing) on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

To be considered for B.Com. (Major in Retail Marketing), you usually need Class 12, usually with Commerce (many colleges take any stream).

Admission to this kind of course is usually through CUET and merit. Reserved-category candidates generally get a relaxation in the minimum marks. Check JSPM University's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET and merit and keep your scorecard.
3. Apply to JSPM University or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

JSPM University runs 3 B.Com specialisations in all. Worth comparing before you decide:

• Bachelor of Commerce (B.Com. Hons.)
• B.Com. (Major in Accounting & Finance)

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• What do recent graduates of this course actually go on to do?
• How does JSPM University compare with other colleges offering B.Com?