BBA in Digital Marketing at JSPM University

BBA in Digital Marketing at JSPM University is a 3-year undergraduate programme. Fees for the full course come to ₹1.95 lakh (roughly ₹65,000 a year).

The course is about consumer behaviour, brand management, sales and digital marketing.

JSPM University is a other institute, founded in 2023. This page brings together what is on record for this course at JSPM University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask JSPM University for the current semester-wise plan.

This is what the course costs, as recorded. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with JSPM University before you pay anything.

For admission to BBA in Digital Marketing, you usually need Class 12 in any stream.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check JSPM University's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to JSPM University or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

JSPM University runs 9 BBA/BBM specialisations in all. The others you can compare it with:

• BBA (Hons.)
• BBA in Computer Applications
• BBA (With Major in Banking Finance & Insurance)
• BBA in Marketing Management
• BBA in International Business
• BBA in Human Resource Management
• BBA in Business Analytics
• BBA in Finance Management

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹1.95 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does JSPM University compare with other colleges offering BBA/BBM?