B.Com. (Hons.) in Marketing at International Institute of Business Studies

If you are looking at B.Com. (Hons.) in Marketing, International Institute of Business Studies in Bangalore runs it as a 3-4 year, full-time undergraduate course. The total fee on record is ₹10.42 lakh – ₹12.24 lakh.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

International Institute of Business Studies is a private institute. This page brings together what is on record for this course at International Institute of Business Studies — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most B.Com programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask International Institute of Business Studies for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise, and apply to B.Com programmes at International Institute of Business Studies as a group.

21000

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with International Institute of Business Studies before you pay anything.

To be considered for B.Com. (Hons.) in Marketing, you usually need Class 12, usually with Commerce (many colleges take any stream).

Admission to this kind of course is usually through CUET and merit. Reserved-category candidates generally get a relaxation in the minimum marks. Check International Institute of Business Studies's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET and merit and keep your scorecard.
3. Apply to International Institute of Business Studies on its website (www.iibs.edu.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

International Institute of Business Studies runs 8 B.Com specialisations in all. Worth comparing before you decide:

• Bachelor of Commerce (B.Com.)
• B.Com. (Hons.) in Finance
• B.Com. (Hons.) in Information Technology
• B.Com. (Hons.) in Accounting and Taxation
• B.Com. (Hons.) in Banking
• B.Com. (Hons.) in International Finance
• B.Com. (Hons.) in Human Resources

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 3-4 years on it.
• Can you manage ₹10.42 lakh – ₹12.24 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does International Institute of Business Studies compare with other colleges offering B.Com in and around Bangalore?