Marketing at IMS Ghaziabad

IMS Ghaziabad, G.T. Road, Lal Quan, Ghaziabad-201 009 , National Capital Region, INDIA, offers Marketing as a 2-year diploma degree. Fees for the full course come to ₹12.75 lakh (roughly ₹6.38 lakh a year).

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

IMS Ghaziabad is a private institute, founded in 1990. This page brings together what is on record for this course at IMS Ghaziabad — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGDM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask IMS Ghaziabad for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to PGDM programmes at IMS Ghaziabad as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with IMS Ghaziabad before you pay anything.

To get into Marketing, you usually need a bachelor's degree in any subject, usually with around 50% marks.

IMS Ghaziabad accepts Common Admission Test, Xavier Aptitude Test, Management Aptitude Test and Common Management Admission Test for its courses. Reserved-category candidates generally get a relaxation in the minimum marks. Check IMS Ghaziabad's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take Common Admission Test, Xavier Aptitude Test and Management Aptitude Test and keep your scorecard.
3. Apply to IMS Ghaziabad on its website (www.ims-ghaziabad.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The most recent placement data we hold (2025) show a placement rate of 98.3%, a median package of ₹9.5 lakh and a highest package of ₹43 lakh at IMS Ghaziabad. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

IMS Ghaziabad runs 6 PGDM specialisations in all. If this one is not quite right, compare it with:

• Operations
• Human Resource
• Business Analytics
• Finance
• Applied AI

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 2 years on it.
• Can you manage ₹12.75 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does IMS Ghaziabad compare with other colleges offering PGDM in and around G.T. Road?