Bachelor in Retail and Marketing Management at Institute of Management Education and Consultancy

Institute of Management Education and Consultancy offers Bachelor in Retail and Marketing Management as a 3-year postgraduate degree.

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

Institute of Management Education and Consultancy is a private institute. This page brings together what is on record for this course at Institute of Management Education and Consultancy — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Institute of Management Education and Consultancy for the current semester-wise plan.

Institute of Management Education and Consultancy has not published a fee for Bachelor in Retail and Marketing Management on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

To get into Bachelor in Retail and Marketing Management, you usually need Class 12 in any stream. The minimum marks on record at Institute of Management Education and Consultancy are: X: 0.0, XII: 45.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Institute of Management Education and Consultancy's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Institute of Management Education and Consultancy or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• What do recent graduates of this course actually go on to do?
• How does Institute of Management Education and Consultancy compare with other colleges offering BBM?