Diploma in Direct and Digital Marketing with BBA at Institute of Integrated Marketing Communication and Management

Institute of Integrated Marketing Communication and Management offers Diploma in Direct and Digital Marketing with BBA as a 1-3 year diploma degree. There are 30 seats in each batch. The total fee on record is ₹1.3 lakh – ₹6 lakh.

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

Institute of Integrated Marketing Communication and Management is a private institute, founded in 2009. This page brings together what is on record for this course at Institute of Integrated Marketing Communication and Management — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most UGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Institute of Integrated Marketing Communication and Management for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to UGD programmes at Institute of Integrated Marketing Communication and Management as a group.

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Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Institute of Integrated Marketing Communication and Management before you pay anything.

To get into Diploma in Direct and Digital Marketing with BBA, you usually need Class 12 in any stream.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Institute of Integrated Marketing Communication and Management's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Institute of Integrated Marketing Communication and Management or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Institute of Integrated Marketing Communication and Management runs 4 UGD specialisations in all. If this one is not quite right, compare it with:

• Diploma in Event Management + BBA
• Diploma + Bachelor of Business Administration (BBA)
• Diploma in Sales and Marketing + BBA

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 1-3 years on it.
• Can you manage ₹1.3 lakh – ₹6 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Institute of Integrated Marketing Communication and Management compare with other colleges offering UGD?