PG Diploma in Events, BTL, Activations and Experiential Marketing at India Today Media Institute

India Today Media Institute, Noida, Uttar Pradesh, offers PG Diploma in Events, BTL, Activations and Experiential Marketing as a 11-month postgraduate degree. There are 15 seats in each batch. Fees for the full course come to ₹3.36 lakh – ₹5.21 lakh (roughly ₹31,000 a year).

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

India Today Media Institute is a private institute, founded in 2005. This page brings together what is on record for this course at India Today Media Institute — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask India Today Media Institute for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to PGD programmes at India Today Media Institute as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with India Today Media Institute before you pay anything.

To get into PG Diploma in Events, BTL, Activations and Experiential Marketing, you usually need a bachelor's degree in a related subject. The minimum marks on record at India Today Media Institute are: X: 0.0, XII: 0.0, Graduation: 50.0.

Admission to this kind of course is usually on merit in the qualifying exam. Reserved-category candidates generally get a relaxation in the minimum marks. Check India Today Media Institute's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above.
2. Keep your qualifying-exam marksheet ready; seats are filled on merit.
3. Apply to India Today Media Institute on its website (www.indiatodaymediainstitute.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The most recent placement data we hold (2024) show a placement rate of 80% - 85%, an average package of ₹2.5 lakh and a highest package of ₹10 lakh at India Today Media Institute. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

India Today Media Institute runs 6 PGD specialisations in all. If this one is not quite right, compare it with:

• Post Graduate Diploma in Media and Entertainment Management
• Post Graduate Diploma in Digital Media and Communication
• Post Graduate Diploma in Mass Communication
• Post Graduate Diploma in Broadcast Journalism
• Post Graduate Diploma in Visual Communication and Digital Infographics

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 11 months on it.
• Can you manage ₹3.36 lakh – ₹5.21 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does India Today Media Institute compare with other colleges offering PGD in and around Noida?