Diploma in Sales and Marketing at Imperial Institute of Management

If you are looking at Diploma in Sales and Marketing, Imperial Institute of Management in Mumbai runs it as a 1-year, full-time diploma course. Fees for the full course come to ₹57,570 (roughly ₹58,000 a year).

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

Imperial Institute of Management is a private institute. This page brings together what is on record for this course at Imperial Institute of Management — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most Diploma programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Imperial Institute of Management for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise, and apply to Diploma programmes at Imperial Institute of Management as a group.

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Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Imperial Institute of Management before you pay anything.

To be considered for Diploma in Sales and Marketing, you usually need Class 10 (or Class 12, for some diplomas).

Admission to this kind of course is usually through state polytechnic entrance exams. Reserved-category candidates generally get a relaxation in the minimum marks. Check Imperial Institute of Management's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take state polytechnic entrance exams and keep your scorecard.
3. Apply to Imperial Institute of Management on its website (www.iime.co.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Imperial Institute of Management runs 17 Diploma specialisations in all. Worth comparing before you decide:

• Diploma in Dental Technician
• Diploma in Health Sanitary Inspector
• Diploma in Computer Teacher Training
• Diploma in Office Management
• Diploma in Beautician and Spa Management
• Diploma in Web Designing and Programming
• Diploma in Interior Designing
• Diploma in Insurance and Risk Management
• Diploma in Hardware and Networking
• Diploma in Information Security
• Diploma in Infrastructure Management Services
• Diploma in Animations and Multimedia
• Diploma in BPO
• Diploma in Textile Designing
• Diploma in Desk Top Publishing
• Diploma in Six Sigma (Green Belt)

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 1 year on it.
• Can you manage ₹57,570 over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Imperial Institute of Management compare with other colleges offering Diploma in and around Mumbai?