BBA in Digital Marketing at Harlal Institute of Management and Technology

Harlal Institute of Management and Technology offers BBA in Digital Marketing as a 3-year undergraduate degree. The total fee on record is ₹1.8 lakh, which works out to about ₹60,000 a year.

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

Harlal Institute of Management and Technology is a private institute, founded in 1998. This page brings together what is on record for this course at Harlal Institute of Management and Technology — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Harlal Institute of Management and Technology for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Harlal Institute of Management and Technology before you pay anything.

To get into BBA in Digital Marketing, you usually need Class 12 in any stream. The minimum marks on record at Harlal Institute of Management and Technology are: X: 0.0, XII: 45.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Harlal Institute of Management and Technology's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Harlal Institute of Management and Technology or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Harlal Institute of Management and Technology runs 2 BBA/BBM specialisations in all. If this one is not quite right, compare it with:

• Bachelor of Business Administration (BBA)

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹1.8 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Harlal Institute of Management and Technology compare with other colleges offering BBA/BBM?