P.G. Diploma in Digital Marketing at Gurugram University

If you are looking at P.G. Diploma in Digital Marketing, Gurugram University in Gurgaon runs it as a 1-year, full-time diploma course. The intake is 30 seats a year. Fees for the full course come to ₹34,500 – ₹38,040 (roughly ₹35,000 a year).

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

Gurugram University is a other institute, founded in 2018. This page brings together what is on record for this course at Gurugram University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Gurugram University for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise, and apply to PGD programmes at Gurugram University as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Gurugram University before you pay anything.

To be considered for P.G. Diploma in Digital Marketing, you usually need Class 10 (or Class 12, for some diplomas). The minimum marks on record at Gurugram University are: X: 0.0, XII: 0.0, Graduation: 50.0.

Admission to this kind of course is usually through state polytechnic entrance exams. Reserved-category candidates generally get a relaxation in the minimum marks. Check Gurugram University's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take state polytechnic entrance exams and keep your scorecard.
3. Apply to Gurugram University on its website (www.gitmgurgaon.com) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The latest placement figures on record (2024) show a placement rate of 85%, an average package of ₹7 lakh and a highest package of ₹32 lakh at Gurugram University. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Gurugram University runs 4 PGD specialisations in all. Worth comparing before you decide:

• P.G. Diploma in German Language
• P.G. Diploma in Japanese Language
• P.G. Diploma in Business Analytics

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 1 year on it.
• Can you manage ₹34,500 – ₹38,040 over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Gurugram University compare with other colleges offering PGD in and around Gurgaon?