BBA (Hons.) in E-commerce and Digital Marketing at Graphic Era University

BBA (Hons.) in E-commerce and Digital Marketing at Graphic Era University in Dehradun, Uttarakhand is a 4-year undergraduate programme. Fees for the full course come to ₹3.48 lakh – ₹10.2 lakh (roughly ₹87,000 a year).

The course is about consumer behaviour, brand management, sales and digital marketing.

Graphic Era University is a other institute, founded in 1996. This page brings together what is on record for this course at Graphic Era University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Graphic Era University for the current semester-wise plan.

This is what the course costs, as recorded. Fees are for the whole course unless marked otherwise, and apply to BBA/BBM programmes at Graphic Era University as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Graphic Era University before you pay anything.

For admission to BBA (Hons.) in E-commerce and Digital Marketing, you usually need Class 12 in any stream. The minimum marks on record at Graphic Era University are: X: 0.0, XII: 50.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Graphic Era University's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Graphic Era University on its website (www.geu.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Going by the latest placement record (2024) show a median package of ₹6.42 lakh and a highest package of ₹54.03 lakh at Graphic Era University. These are college-wide figures, not only for this specialisation.

For BBA (Hons.) in E-commerce and Digital Marketing specifically, the average salary on record is ₹7.45 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Graphic Era University runs 9 BBA/BBM specialisations in all. The others you can compare it with:

• Bachelor of Business Administration (BBA)
• BBA in International Finance and Accounting in collaboration with ACCA
• BBA (Hons.) in Hospital Administration
• BBA (Hons.) in Artificial Intelligence and Data Science
• BBA (Hons.) in Airport and Airline Management
• BBA in Digital Marketing
• Online Bachelor of Business Administration (BBA)
• BBA in Entrepreneurship

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 4 years on it.
• Can you manage ₹3.48 lakh – ₹10.2 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Graphic Era University compare with other colleges offering BBA/BBM in and around Dehradun?