PG Diploma in Marketing and Sales at Government Polytechnic College, Kanpur

PG Diploma in Marketing and Sales at Government Polytechnic College, Kanpur is a 1-2 year postgraduate programme in the Post Graduate Diploma family. Each year's batch has 60 seats. Fees for the full course come to ₹10,370 – ₹23,740.

The course is about consumer behaviour, brand management, sales and digital marketing.

Government Polytechnic College, Kanpur is a public/government institute. This page brings together what is on record for this course at Government Polytechnic College, Kanpur — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Government Polytechnic College, Kanpur for the current semester-wise plan.

This is what the course costs, as recorded. Fees are for the whole course unless marked otherwise, and apply to PGD programmes at Government Polytechnic College, Kanpur as a group.

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Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Government Polytechnic College, Kanpur before you pay anything.

For admission to PG Diploma in Marketing and Sales, you usually need a bachelor's degree in a related subject.

Admission to this kind of course is usually on merit in the qualifying exam. Reserved-category candidates generally get a relaxation in the minimum marks. Check Government Polytechnic College, Kanpur's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above.
2. Keep your qualifying-exam marksheet ready; seats are filled on merit.
3. Apply to Government Polytechnic College, Kanpur or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Government Polytechnic College, Kanpur runs 5 PGD specialisations in all. The others you can compare it with:

• PG Diploma in Accountancy
• PG Diploma in Retail Management
• PG Diploma in Hardware and Networking
• PG Diploma in Web Designing

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 1-2 years on it.
• Can you manage ₹10,370 – ₹23,740 over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Government Polytechnic College, Kanpur compare with other colleges offering PGD?