B.A. (Hons.) in Advertising and Marketing at GD Goenka World Institute

If you are looking at B.A. (Hons.) in Advertising and Marketing, GD Goenka World Institute runs it as a 3-year, full-time undergraduate course. The intake is 60 seats a year.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

GD Goenka World Institute is a private institute, founded in 2009. This page brings together what is on record for this course at GD Goenka World Institute — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BA programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask GD Goenka World Institute for the current semester-wise plan.

GD Goenka World Institute has not published a fee for B.A. (Hons.) in Advertising and Marketing on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

To be considered for B.A. (Hons.) in Advertising and Marketing, you usually need Class 12 from a recognised board.

Admission to this kind of course is usually on merit in the qualifying exam. Reserved-category candidates generally get a relaxation in the minimum marks. Check GD Goenka World Institute's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above.
2. Keep your qualifying-exam marksheet ready; seats are filled on merit.
3. Apply to GD Goenka World Institute or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

GD Goenka World Institute runs 2 BA specialisations in all. Worth comparing before you decide:

• B.A. (Hons.) in Business Economics

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• What do recent graduates of this course actually go on to do?
• How does GD Goenka World Institute compare with other colleges offering BA?