BBA in Digital Marketing in association with Upgrad at Faculty of Management Studies

If you are looking at BBA in Digital Marketing in association with Upgrad, Faculty of Management Studies runs it as a 3-year, full-time undergraduate course. The intake is 60 seats a year. Fees for the full course come to ₹7.7 lakh – ₹7.88 lakh.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

Faculty of Management Studies is a private institute, founded in 2009. This page brings together what is on record for this course at Faculty of Management Studies — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Faculty of Management Studies for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise, and apply to BBA/BBM programmes at Faculty of Management Studies as a group.

3000

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Faculty of Management Studies before you pay anything.

To be considered for BBA in Digital Marketing in association with Upgrad, you usually need Class 12 in any stream. The minimum marks on record at Faculty of Management Studies are: X: 0.0, XII: 50.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Faculty of Management Studies's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Faculty of Management Studies or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

For BBA in Digital Marketing in association with Upgrad specifically, the average salary on record is ₹2.88 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Faculty of Management Studies runs 2 BBA/BBM specialisations in all. Worth comparing before you decide:

• BBA in Retail and Sales Management in association with Retailers Associations Skill Council of India (RASCI) + Spencers under Degree Apprenticeship Programme

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹7.7 lakh – ₹7.88 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Faculty of Management Studies compare with other colleges offering BBA/BBM?