B.Com. (Hons.) in Marketing at Digboi College

Digboi College offers B.Com. (Hons.) in Marketing as a 3-year undergraduate degree. There are 40 seats in each batch.

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

Digboi College is a public/government institute, founded in 1965. This page brings together what is on record for this course at Digboi College — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most B.Com programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Digboi College for the current semester-wise plan.

Digboi College has not published a fee for B.Com. (Hons.) in Marketing on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

To get into B.Com. (Hons.) in Marketing, you usually need Class 12, usually with Commerce (many colleges take any stream).

Admission to this kind of course is usually through CUET and merit. Reserved-category candidates generally get a relaxation in the minimum marks. Check Digboi College's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET and merit and keep your scorecard.
3. Apply to Digboi College or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

For B.Com. (Hons.) in Marketing specifically, the average salary on record is ₹1.92 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Digboi College runs 3 B.Com specialisations in all. If this one is not quite right, compare it with:

• Bachelor of Commerce (B.Com.)
• B.Com. (Hons.) in Accountancy and Finance

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• What do recent graduates of this course actually go on to do?
• How does Digboi College compare with other colleges offering B.Com?