PG Diploma in Marketing Management at Dharma College

If you are looking at PG Diploma in Marketing Management, Dharma College runs it as a 1-year, full-time postgraduate course. The intake is 60 seats a year.

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

Dharma College is a public-private institute, founded in 1973. This page brings together what is on record for this course at Dharma College — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most PGD programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Dharma College for the current semester-wise plan.

Dharma College has not published a fee for PG Diploma in Marketing Management on our record yet. When you ask, ask for the total across all 1 years — not just the first-year figure — and whether hostel and exam fees are included.

To be considered for PG Diploma in Marketing Management, you usually need a bachelor's degree in a related subject.

Admission to this kind of course is usually on merit in the qualifying exam. Reserved-category candidates generally get a relaxation in the minimum marks. Check Dharma College's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above.
2. Keep your qualifying-exam marksheet ready; seats are filled on merit.
3. Apply to Dharma College or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Dharma College runs 3 PGD specialisations in all. Worth comparing before you decide:

• PG Diploma in Personnel Management and Labour Welfare
• PG Diploma in Mass Communication

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 1 year on it.
• What will the full course cost, including hostel and living costs?
• What do recent graduates of this course actually go on to do?
• How does Dharma College compare with other colleges offering PGD?