BBA in Digital Marketing (Industry Integrated) at DBUU

DBUU, Dehradun, Uttarakhand, offers BBA in Digital Marketing (Industry Integrated) as a 3-year undergraduate degree. There are 30 seats in each batch. The total fee on record is ₹5.06 lakh – ₹5.54 lakh, which works out to about ₹1.69 lakh a year.

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

DBUU is a private institute, founded in 2005. This page brings together what is on record for this course at DBUU — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask DBUU for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to BBA/BBM programmes at DBUU as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with DBUU before you pay anything.

To get into BBA in Digital Marketing (Industry Integrated), you usually need Class 12 in any stream. The minimum marks on record at DBUU are: X: 0.0, XII: 50.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check DBUU's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to DBUU on its website (www.dbuu.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The most recent placement data we hold (2023) show a placement rate of 70-75% and a highest package of ₹27 lakh at DBUU. 250 students were placed that year. These are college-wide figures, not only for this specialisation.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

DBUU runs 5 BBA/BBM specialisations in all. If this one is not quite right, compare it with:

• BBA in HR/ Marketing/ Finance/ International Business
• BBA in Business Analytics
• BBA in Fintech and Digital Banking (Industry Integrated)
• BBA in Tourism and Event Management

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹5.06 lakh – ₹5.54 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does DBUU compare with other colleges offering BBA/BBM in and around Dehradun?