BBA in Digital Marketing at Chitkara Business School

Chitkara Business School offers BBA in Digital Marketing as a 3-year undergraduate degree. Fees for the full course come to ₹3.8 lakh (roughly ₹1.27 lakh a year).

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

Chitkara Business School is a private institute, founded in 2008. This page brings together what is on record for this course at Chitkara Business School — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Chitkara Business School for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Chitkara Business School before you pay anything.

To get into BBA in Digital Marketing, you usually need Class 12 in any stream. The minimum marks on record at Chitkara Business School are: X: 0.0, XII: 50.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Chitkara Business School's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Chitkara Business School or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

For BBA in Digital Marketing specifically, the average salary on record is ₹3.3 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Chitkara Business School runs 10 BBA/BBM specialisations in all. If this one is not quite right, compare it with:

• BBA in Business Analytics
• BBA in Logistics and Supply Chain
• BBA in Fintech
• BBA in Retail Operations
• BBA in Banking Financial Services and Insurance
• BBA Professional
• Integrated BBA - MBA (IPM)
• BBA in Aviation Managment
• BBA in Digital Transformation and Strategy

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹3.8 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Chitkara Business School compare with other colleges offering BBA/BBM?