BBA (Hons.) in Marketing at Apeejay Stya University

Apeejay Stya University, Gurgaon, Haryana, offers BBA (Hons.) in Marketing as a 3-year undergraduate degree. There are 60 seats in each batch. Fees for the full course come to ₹12.45 lakh (roughly ₹4.15 lakh a year).

Expect to spend most of your time on consumer behaviour, brand management, sales and digital marketing.

Apeejay Stya University is a private institute, founded in 2010. This page brings together what is on record for this course at Apeejay Stya University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Apeejay Stya University for the current semester-wise plan.

The fee figures on record for this course are below. Fees are for the whole course unless marked otherwise, and apply to BBA/BBM programmes at Apeejay Stya University as a group.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Apeejay Stya University before you pay anything.

To get into BBA (Hons.) in Marketing, you usually need Class 12 in any stream. The minimum marks on record at Apeejay Stya University are: X: 0.0, XII: 60.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Apeejay Stya University's prospectus for the exact cut-off this year.

In most years, admission follows these steps:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Apeejay Stya University on its website (university.apeejay.edu/school-of-engineering-technology-SoET) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Apeejay Stya University runs 3 BBA/BBM specialisations in all. If this one is not quite right, compare it with:

• BBA (Hons.) in Financial Market
• BBA (Hons.) in Human Resources

Ask yourself — and the college — these questions first:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹12.45 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• What do recent graduates of this course actually go on to do?
• How does Apeejay Stya University compare with other colleges offering BBA/BBM in and around Gurgaon?