BBA in Digital Marketing at Amity University Gurugram

BBA in Digital Marketing at Amity University Gurugram in Gurgaon, Haryana is a 3-year undergraduate programme.

The course is about consumer behaviour, brand management, sales and digital marketing.

Amity University Gurugram is a other institute, founded in 2010. This page brings together what is on record for this course at Amity University Gurugram — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most BBA/BBM programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Amity University Gurugram for the current semester-wise plan.

Amity University Gurugram has not published a fee for BBA in Digital Marketing on our record yet. When you ask, ask for the total across all 3 years — not just the first-year figure — and whether hostel and exam fees are included.

For admission to BBA in Digital Marketing, you usually need Class 12 in any stream.

Admission to this kind of course is usually through CUET, IPMAT and a college's own test. Reserved-category candidates generally get a relaxation in the minimum marks. Check Amity University Gurugram's prospectus for the exact cut-off this year.

The admission process usually runs like this:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET, IPMAT and a college's own test and keep your scorecard.
3. Apply to Amity University Gurugram on its website (www.amity.edu/gurugram) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

Going by the latest placement record (2023) show a median package of ₹4.8 lakh at Amity University Gurugram. 49 of 60 students were placed that year. These are college-wide figures, not only for this specialisation.

For BBA in Digital Marketing specifically, the average salary on record is ₹2.8 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Amity University Gurugram runs 5 BBA/BBM specialisations in all. The others you can compare it with:

• Bachelor of Business Administration (BBA) Honours/Research
• BBA in Banking and Finance (Honours/Research)
• Bachelor of Business Administration (BBA International)
• BBA in Business Analytics (Honours/Research)

A few questions worth answering before you apply:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• What will the full course cost, including hostel and living costs?
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Amity University Gurugram compare with other colleges offering BBA/BBM in and around Gurgaon?