B.Com. (Hons) in Marketing at Adamas University

If you are looking at B.Com. (Hons) in Marketing, Adamas University in Kolkata runs it as a 3-year, full-time undergraduate course. The intake is 30 seats a year. Fees for the full course come to ₹3 lakh (roughly ₹1 lakh a year).

At its core, the programme covers consumer behaviour, brand management, sales and digital marketing.

Adamas University is a other institute, founded in 2014. This page brings together what is on record for this course at Adamas University — fees, seats, eligibility, the admission route and placements — so you can judge it before you apply.

Most B.Com programmes follow a similar pattern: the first year builds the foundations, the middle years go deep into the subject, and the final year is given over to electives, a major project and usually an internship.

Here that means consumer behaviour, brand management, sales and digital marketing. Typical first jobs: brand, sales or digital marketing roles. Many graduates also go on to a master's degree.

The exact syllabus is set by the college or its affiliating university and changes from year to year, so ask Adamas University for the current semester-wise plan.

Here is how the fee on record breaks down. Fees are for the whole course unless marked otherwise.

Colleges revise fees most years, and hostel, transport and exam charges are often billed separately. Confirm the current figure with Adamas University before you pay anything.

To be considered for B.Com. (Hons) in Marketing, you usually need Class 12, usually with Commerce (many colleges take any stream). The minimum marks on record at Adamas University are: X: 0.0, XII: 60.0, Graduation: 0.0.

Admission to this kind of course is usually through CUET and merit. Reserved-category candidates generally get a relaxation in the minimum marks. Check Adamas University's prospectus for the exact cut-off this year.

Here is the usual route in:

1. Check that you meet the eligibility above and register for the entrance exam in time.
2. Take CUET and merit and keep your scorecard.
3. Apply to Adamas University on its website (adamasuniversity.ac.in) or through the enquiry form on this page, and take part in counselling if a state or central body runs it.
4. Once you are offered a seat, verify your documents (marksheets, ID, category certificate if any) and pay the admission fee to confirm it.

The latest placement figures on record (2022) show a median package of ₹4.5 lakh at Adamas University. 84 of 41 students were placed that year. These are college-wide figures, not only for this specialisation.

For B.Com. (Hons) in Marketing specifically, the average salary on record is ₹2.51 lakh a year.

Placement numbers vary a lot by year and by branch. Ask the placement cell for the branch-wise report of the last two batches.

Adamas University runs 3 B.Com specialisations in all. Worth comparing before you decide:

• B.Com. (Hons) in Capital Markets
• Bachelor of Commerce (B.Com. Hons.)

Before you decide, it helps to be clear on these:

• Are you genuinely interested in consumer behaviour? You will spend 3 years on it.
• Can you manage ₹3 lakh over the course, plus hostel and living costs? Ask about scholarships and education loans.
• Are the placement figures above good enough for your goals? Ask for the branch-wise numbers.
• How does Adamas University compare with other colleges offering B.Com in and around Kolkata?